HIGH CAPACITY
Unlimited by transfer speeds or telephone times, CD-ROM can use the most effective software technologies available, without any real limits. This means that the most attractive animation, sound or digital video content can be used. With the launch of 'Digital Versatile Disk' this already sizeable capacity is trebled to silly amounts.... Those which permit the presentation of full length Film videos with surround sound, multi-lingual, multi-format and publicity material!!

FULLY INTERACTIVE
Because you don't have to worry about transmission times, the designer has full flexibility to choose the amount of interaction between 'electronic brochure' and user. This means that these users can make any choice in their selection of material. This results in a much more personal view of the product/service and, consequently much greater impact.

APPLICATIONS:

• HIGH DATA VOLUMES
• OFF LINE INFORMATION SOURCES
• Product Catalogues
• Electronic Brochures

CDROM and Internet connectivity
One of the most exciting possibilities is connecting CDROM content to the Internet. The case study shows how a client browsing a boat for example manufacturers CDROM product brochure could be viewing information regarding additional on board navigation products. On selecting a product they then decided to purchase that product the client was connected to the Internet and shown the relevant website.

In fact they were actually placed at the product ordering form within the website, into which they could enter their details and facilitate a transaction immediately. The combination of Website/CDROM integrates the benefits of both types of media, firstly the high impact and high bandwidth material of the CDROM. Secondly the immediacy of up to date information and the dynamic nature of the Internet.

Why Compact Disc?
The CD is the most powerful publishing medium available today, allowing you to get your message across with much greater impact. Typically, we retain only 5% of what we hear, 15% of what we read, but 60% of what we see, read and hear. Imagine being able to multiply your 'hit-rate' more than four times! Already capable of holding the equivalent of 250,000 page A4 text, with continuous increases in capacity, the CD can reproduce the full spectrum of hyperlinked text, digital sound and video footage, graphic images or diagrams with helpful animation. A potential customer, viewing your products through such a variety of media, gets and exciting experience of why they are the best!

What if a customer doesn't have a CD drive?
Nowadays most people have access to a CD player, most PCs sold now include a CD drive with CD sales doubling each year. In fact, software is now distributed on CD, because of its much greater capacity than diskettes, so it's in everyone's interest that the CD population continues to rise. There are now 9 million PCs in UK homes with CD-ROM drives, and 80% of the 50 million PCs in the USA have a CD drive! As a result, the cost is falling dramatically, adding further to their attraction.

Animation
Animation provides the greatest impact of all the types of media delivered in a CDROM presentation. Escape has expertise in providing animation for high quality broadcast film and video productions through to more experimental nightclub visuals and Virtual Reality walk through's for architects. We can use existing promotional company video footage or created stunning animation's from company logos. Our technically accurate architectural flyby's give us an edge in product animation and visualisation. Weather its Microsoft standard AVI, Video CD MPEG animation, Autodesk's FLIC or QuickTime we can accommodate all major standards.

Database Structure
Underlying all Escape's major projects is a relational structure, whether that is physical layout, organisation of data or an actual database, all our work is well designed and developed. Using a database structure we provide a tight template, a work model to create our CDROM presentations. This means you benefit from a fast track process with a CDROM product. Our approach proves much over the existing methods employed by other CDROM producers, as we can manage not only our assistance in your product specification more effectively but, also our own development as a result.

Sound and Music
Sound provides that extra dimension to the visual presentation, it is apparently subliminal yet it's absence could not be more obvious when re-introduced. Weather its a change of context in the on screen information or simply effectual noise notifying mouse clicks or some operation, sound enhances our perception of the presentation.
Escape produces CD quality digital audio for your presentations, recording commentary or creating background music. Our musician using industry standard software to produce, WAV files, MIDI music or complete soundtracks. Even existing sound or music on promotional videos or CD's can be used to reduce the cost by fast tracking some of the resourcing and generation of material.