The best campaigns focus on content. They are not creative for the sake of being creative. Nor are they designed to win new media awards, or please designers, creative directors or agency VPs (or even clients for that matter). Instead, winning advertising campaigns are designed to deliver a real benefit to the user - either in the form of topical and essential information, or convenient and user friendly value added services.

Under the control of art direction, colour visuals are produced. For print related projects, these visuals can be mounted to provide realistic mock-ups of the finished item. Visuals for press advertisements, printed literature, corporate identity, internet sites, exhibition, point of sale items and television commercials fully illustrate the initial concept process for client discussion and approval.

Our skilled copywriters are able to work from almost any format:- highly finished, draft outlined, bullet point or rough scribble - and turn out well polished articulate text. Various forms of illustration can be originated at Escape. From technical line work through to loose water-colour and air brush. Using only the finest studios, Escape provide art direction and photographic management services. This ensures that we get the shots we need time after time.

By incorporating all of these creative disciplines, Escape originate digital artwork.

Internet Services
With the introduction of digital marketing on the internet, namely the World Wide Web, Escape Advertising have implemented bespoke packages for designing, placing and maintaining information and services on the Net. How?

START SELLING IN THE HEADLINE
You've just seconds to grab the readers attention. So you must make your headline pay. Use it to identify your target audience, and to promote your selling proposition (your key message or benefit). You can do this with a direct statement - like: Lower Telecom reduces charges, for Internet callers. Understood. You should not try to tease or intrigue the user. This approach might work well only - but it won't work on the web. Instead, sub headers must make some legitimate appeal and, ideally, deliver a complete message in themselves.

With the number of internet users rapidly growing per month, Escape Advertising can unleash this very exciting and exploding market place for you.

Escape can provide companies with an initial web presence or a fully interactive, multi media web site. Our site design and management service is comprehensive, commencing with site design and layout concepts, through to HTML programming and uploading.
We're back into the realms of the 'tried and tested'. The need for 'reader relevancy' transcends the choice of medium. Put simply, our your job is to answer the reader's perennial question 'What's in it for me'. If a particular passage won't interest your reader, it has no business appearing on your site. You must address only her interests and concerns - tailoring solid product information to her unique needs.